At a conference this year, someone building identity infrastructure told me why their pr …

At a conference this year, someone building identity infrastructure told me why their product is B2B only. Not because the citizen doesn't need it. Because they couldn't work out how to bill one.

That sentence explains more about European digital identity than any roadmap I've read.

The regulation says the wallet must be free for citizens. So the money comes from the other side - the banks, the platforms, the public bodies who need the check.

Which means the person holding the wallet is not the customer. They're the object being verified.

So here's the question: when the people paying and the people using are two different groups, whose problem gets solved first?