My mother bought her paper at the same kiosk for 40 years. This week I tried to explain …

My mother bought her paper at the same kiosk for 40 years. This week I tried to explain to her what a feed does.

She's 79, she sits on our advisory board, and she listened to the whole tunnel story from Monday without interrupting. Then she said:

"The man at the kiosk never slipped me a third paper because I'd looked at the first one too long."

No, Oma.

"And the shelf didn't re-sort itself while I was looking at it."

No.

"So why does the internet do that?"

Because someone earns money when you keep looking.

She thought about that for a moment. Then:

"Then build it differently."

If Oma understands it, everyone does.

hashID is how you get to be yourself, without having to explain yourself.
And you live it every day. With your people. And with everything you do.