Every whitepaper I write goes to my mother first.

Every whitepaper I write goes to my mother first.

She's 79. She sits on our advisory board. And she has never once let a sentence through that she didn't understand.

Her rule is simple:

"If I don't get it, your customers won't either."

She has killed more of my paragraphs than any editor. Last week she stopped me on a single word — one I'd used a hundred times without noticing it explained nothing.

So from now on, Fridays belong to her.

One question she asked me. One answer I owed her.

If Oma understands it, everyone does.

hashID is how you get to be yourself, without having to explain yourself.
And you live it every day. With your people. And with everything you do.