You watch a video. The feed notes how long. The next one is a little more of the same, a …

You watch a video. The feed notes how long. The next one is a little more of the same, and the one after that, again. A hundred small steps later you only look in one direction, and you never decided to go there. You just kept watching.

That's the tunnel. Content doesn't dig it. The algorithm does.

A new report on how feeds turn lifestyle content into worldviews has been doing the rounds this week. Its diagnosis, as far as I've seen it summarised: the problem sits in the architecture. Its prescription: more content moderation.

I had to read that twice. If the architecture digs the tunnel, why is the answer a guard at the exit?

Moderation looks at what came out. Architecture decides what goes in. One of them scales. The other is a person with a flashlight at the far end.

What would your answer be?